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Pringles: Kick Off the Fun

8.0

Media Type:

Brand

Agency

Country:

Thailand

Industry:

Confectionery, Snacks

Pringles and Great Guns Asia today welcome the World Cup with the brand’s latest campaign, ‘Kick-Off The Fun’, directed by Tal Zagreba. The spot opens in a living room with a Pringles lid being flicked off the classic red can. As it flies into the camera, suddenly the scene changes to a football pitch, the blow of a whistle letting us know the action is about to begin. From there, energetic shots are paired with exciting transitions to seamlessly blend the living room and stadium scenes, until the act of eating Pringles is transformed into a high-octane sport. The initial brief for director Tal Zagreba was to manifest how opening a Pringles tube can bring the fun, elevating every football game to a World Cup level of thrill. With this in mind, Tal began visualising a high-speed parallel edit between the fans in the living room and the players on the field, so that every time a Pringle gets eaten, something exciting happens in the stadium.