Pringles: Kick Off the Fun
Media Type:
TV
Brand
Agency
Country:
Industry:
Pringles and Great Guns Asia today welcome the World Cup with the brand’s latest campaign, ‘Kick-Off The Fun’, directed by Tal Zagreba. The spot opens in a living room with a Pringles lid being flicked off the classic red can. As it flies into the camera, suddenly the scene changes to a football pitch, the blow of a whistle letting us know the action is about to begin. From there, energetic shots are paired with exciting transitions to seamlessly blend the living room and stadium scenes, until the act of eating Pringles is transformed into a high-octane sport. The initial brief for director Tal Zagreba was to manifest how opening a Pringles tube can bring the fun, elevating every football game to a World Cup level of thrill. With this in mind, Tal began visualising a high-speed parallel edit between the fans in the living room and the players on the field, so that every time a Pringle gets eaten, something exciting happens in the stadium.
Credits
Production Company:
Great GunsDate:
November, 2022
Ad of the day
Ad of the Day | Ford: Big Cat Energy
0.0
Ad of the Day | Vodafone: Christmas
10.0
Ad of the Day | Burger King x KFC: BFF Burger
10.0
Latest News
Dec. 06, 2024
Gerety Awards Toasts to the Winners in London
Past and present jury members, entrants, and London creatives gathered at Forsman & Bodenfors London to celebrate the UK winners with cocktails and a live Gerety Talk
Dec. 06, 2024
Mercedes-AMG PETRONAS F1 Team Bids an Emotional Farewell to Lewis Hamilton with a Global Campaign by AMV BBDO
This is the first campaign developed by AMV BBDO after winning the Mercedes F1 Team account through competitive pitch