Protergia: Winter Lover
Media Type:
TV
Brand
Agency
Country:
Industry:
Greece isn't a winter destination for a reason. Therefore, it's in the DNA of Greeks to favour warmer temperatures (and of course a warm house is an expensive thing). Still, there are a few that oppose this. A silent minority that dares to prefer winter to summer. And they are silent for a reason, as Greek people don't debate over this matter. The Winter Lover campaigns plays with this insight in a humorous way. And although, as mentioned, there is no room for debate, Protergia still claims that it is okay to favour winter… especially if you have the Double Energy Value. Although you might find yourself enjoying the season alone.
Credits
Advertising Agency:
The Newtons Laboratory, Athens, GreeceCreative Directors:
Andreas Grigoriadis, Giannis Sorotos, Dimitra AndrikopoulouArt Directors:
Ioanna Terekidou, Panos NouveloglouAccount Director:
Maria FoskolouAccount Supervisor:
Agapi GkotsikaAccount Executive:
George MitsoulasProduction Company:
Filmiki ProductionsDate:
December, 2023
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