Raffaello: Kazakh Songs of Love

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Kazakhstan

The most beautiful, romantic and vivid poetry about love in the Kazakh language is the Abay poetry. The great singer\songwriter of the 19th century is inscribed in the genetic code of the nation and is its inalienable heritage. However, few people read the classics and even fewer use it in everyday life. To attract the attention of the youth, agency decided to take Abay's legacy - his "Words of Love" and the most popular youth band at the moment, NinetyOne, a Q-Pop boys band singing about romance exclusively in Kazakh and combine them in a bright collaboration. The band recorded a mini-album with lyrics and music of Abay "Makhabbat sөzі" - "Words of Love" from the three most popular works of the author.

Credits

Advertising Agency:

Crea Y&R, Almaty, Kazakhstan

Director:

Zauresh Sydykhanova

Creative Director:

Zhanna Burakanova

Strategist:

Semen Dmitriyev

Creative Group Head:

Akmaral Ungarova

Junior Art Director:

Viktoriya Belyaeva

Senior Copywriter:

Yuriy Figurskiy

Senior Account Manager:

Kristina Bekirova

Partner & Production:

Musan Group

Date:

August, 2023

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