Raffaello: Kazakh Songs of Love
Media Type:
TV
Brand
Agency
Country:
Industry:
The most beautiful, romantic and vivid poetry about love in the Kazakh language is the Abay poetry. The great singer\songwriter of the 19th century is inscribed in the genetic code of the nation and is its inalienable heritage. However, few people read the classics and even fewer use it in everyday life. To attract the attention of the youth, agency decided to take Abay's legacy - his "Words of Love" and the most popular youth band at the moment, NinetyOne, a Q-Pop boys band singing about romance exclusively in Kazakh and combine them in a bright collaboration. The band recorded a mini-album with lyrics and music of Abay "Makhabbat sөzі" - "Words of Love" from the three most popular works of the author.
Credits
Advertising Agency:
Crea Y&R, Almaty, KazakhstanDirector:
Zauresh SydykhanovaCreative Director:
Zhanna BurakanovaStrategist:
Semen DmitriyevCreative Group Head:
Akmaral UngarovaJunior Art Director:
Viktoriya BelyaevaSenior Copywriter:
Yuriy FigurskiySenior Account Manager:
Kristina BekirovaPartner & Production:
Musan GroupDate:
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