Raffaello: Passion fashion collection


Media Type:

Online Online







There are not only classic brands, but also personalities with their own established style that don't change over the years. No one expects them to do something unusual outside of their established image. Like the most famous Kazakhstani fashion designer Alex Chzhen. He has an established style - classics, strict forms, restraint images, monochrome. Since we are launching a limited collection of Raffaello Passion Fruit we offered the fashion designer to try a new Raffaello Passion Fruit and create what no one expected from him - to create his own limited collection of clothes inspired by a new bright taste. Exclusive collection Raffaello Passion Fruit by Alex Chzhen & LaRiya was presented at Kazakhstan Fashion Week and surprised everyone, even its authors.


Advertising Agency:

Crea Y&R, Almaty, Kazakhstan


Zauresh Sydykhanova

Creative Director:

Zhanna Burakanova

Creative Group Head:

Lyubov Sinitsa, Akmaral Ungarova

Junior Art Director:

Natalya Zemlyanaya

Account Director:

Yekaterina Pushilina

Account Manager:

Irina Lukyanenko

Senior Brand Manager, Pralines, Kazakhstan, Central Asia and Caucasus:

Tamara Beglaryan

Brand Manager, Pralines, Kazakhstan, Central Asia and Caucasus, Russia:

Stefaniya Sharkina

Junior Brand Manager, Pralines, Kazakhstan, Central Asia and Caucasus:

Olga Chernova

CEO, Kazakhstan Fashion Week:

Alexey Chzhen

Fashion Designer:

Lariya Jakambayeva


September, 2023

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