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In a time of war, climate change and social and economic inequality, reality tv continues to serve as a popular distraction – offering a momentary break from the horrors of the real world. Now, a new campaign urges people to turn their attention back towards reality, no matter how harsh it may be.
Credits
Advertising Agency:
Åkestam Holst, Stockholm, SwedenBusiness Director:
Jesper AnderAccount Manager:
Bella LagerquistHead of Design & Craft:
Hugo WallmoFinal Art:
Anna ForsbergPhotographers:
Jacky Naegelen, Sergey Ponomarev, Wissam Nassar, Ahmad Salem, Karim SahibRetoucher:
Stefan Karlström/ BT StudioHead of Operations:
Katarina CarlssonProject Manager:
Haddy Foon WendinDate:
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