Reporters Without Borders: Masterchef

9.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Sweden

Industry:

Public Interest, NGO

In a time of war, climate change and social and economic inequality, reality tv continues to serve as a popular distraction – offering a momentary break from the horrors of the real world. Now, a new campaign urges people to turn their attention back towards reality, no matter how harsh it may be.

Credits

Advertising Agency:

Åkestam Holst, Stockholm, Sweden

Creative Directors:

Joakim Khoury, Daniel Vaccino

Creatives:

Tiago Pinho, Aidaras Lavrinovičius

Business Director:

Jesper Ander

Account Manager:

Bella Lagerquist

Head of Design & Craft:

Hugo Wallmo

Final Art:

Anna Forsberg

Photographers:

Jacky Naegelen, Sergey Ponomarev, Wissam Nassar, Ahmad Salem, Karim Sahib

Retoucher:

Stefan Karlström/ BT Studio

President:

Erik Larsson/ Reporters without Borders

Head of Operations:

Katarina Carlsson

Project Manager:

Haddy Foon Wendin

Date:

April, 2025

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