Reporters without Borders: Society

7.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

An estimated 581 journalists are imprisoned around the world today: for the crime of simply doing their jobs. They are unjustly behind bars for exposing corruption, calling out injustices, and holding states and regimes to account. That’s why NGO RSF (Reporters Without Borders) has partnered with cult French biweekly magazine Society on a new campaign to demonstrate the importance of press freedom.

Credits

Advertising Agency:

BETC Paris

Presidents Betc Bertille Toledano:

Stephane Xiberras

Deputy Managing Director:

Hugo Ghiglia

Executive Creative Director:

Olivier Aumard

Copywriter:

Olivier Mille

Art Directors:

Aurelie Scalabre, Morgane Alexandre

Account Team Mathieu Laugier:

Sherelle Ramire, Simon Leroy

Editorial Team At Society:

Franck Annese, Stephane Regy, Emmanuelle Andreani, Thomas Pitrel

Production Company:

Gum

Date:

September, 2024

Latest News

Jun. 03, 2026

Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend

Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers

Jun. 03, 2026

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges