Restylane: Good on me, Not on you, 4
Media Type:
PrintCountry:
Industry:
The idea started with the product benefit in mind. Knowing the “problem” is a more powerful way to get attention and to create the urgency needs.
But we all know that is not attractive and the brand will not want to be associated with “Ugly” images. So we started to look at the “pretty” side of the problem and realized wrinkles, facial hollows and flat cheek can be very sexy, pretty and attractive…on our pets.
Credits
Advertising Agency:
McCann Health, Shanghai, ChinaExecutive Creative Director:
Pierre LooAssociate Creative Director:
MIjin AnArt Directors:
Meng Zhang, Jerry JiCopywriter:
JuliesDirector:
Eric WillDate:
May, 2017Ad of the day
Ad of the Day | Renault: Push it to the Limit 7.5 Ad of the Day | Lacoste: Play Big 10.0 Ad of the Day | Nestle: Unforgettable Recipes 10.0Latest News
Apr. 29, 2024
Park Pictures has Signed Filmmaker and Photographer Lucy Sandler for Representation
The multi-faceted filmmaker steps into a new era of artistic evolution
Apr. 29, 2024
Two Promotions to Celebrate at Arts & Sciences London
Elise Jeanrenaud assumes the role of Executive Producer and Megan Wright now serves as Head of Sales