RFSU: For the Freedom of Every Body
Media Type:
Online
Brand
Agency
Country:
Industry:
In the new concept "For The Freedom of Every Body," creative agency Valtech Radon has explored the deeper meaning behind the products, bringing to life the added value consumers get by choosing RFSU. The campaign portrays each product as an agent of change in the fight for a world of greater freedom – freedom of speech, sexuality, love, and body.
Credits
Advertising Agency:
Valtech RadonDirector:
Marcus LundinExecutive Producer:
Erik Skanmyr HeroDOP:
Mika AberraProducers:
Klara Sundstom, Love KarlssonEditor:
Petrus LidbeckMotion Designers:
Leo Kohler, Fredrik DimraIllustrator:
Anderas KnutssonHead of craft:
Kristina Robing NybergExecutive Creative Director:
Magnus KlangCopywriter:
Marcus Pettersson, Olivia WidmarkAD:
Gustaf Anker SodermanPR Creative:
Nathalie FolkerydDesigner:
Kalle LundHead of strategy:
Lukas RoseMedia strategist:
Olivia SchutzAccount Director:
Johanna LinanderProject Manager:
Jacob NorrbyCEO RFSU:
Annika JervelandHead of brand & communication Nordic:
Anette OtterstromBrand Manager Norway & Denmark:
Pal HansenBrand Manager Finland:
Maria TyynelaBrand Manager Sweden:
Tobias LeanderCommunications Manager:
Carl OsvaldRFSU Expert:
Pelle UllholmHead of Marketing:
Christina Gjerulf BrantingDate:
May, 2023
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