RFSU: Saluting All Sizes
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
To celebrate diversity in its true sense Scandinavian Brand, RFSU, decided it was time for a big salutation to penises in all shapes and sizes. it’s important to remember to celebrate the healthy, joyful and predujice-free sexuality – and to speak openly of topics that many still consider taboo: sizes. This clever outdoor – where the condom actually changes size as the bus stops and goes – is part of a campaign with which RFSU salutes all sizes, while informing of the brand’s diverse portfolio of condoms. All sizes are right… as long as you find your right size.
Credits
Advertising Agency:
Saatchi & Saatchi Copenhagen, DenmarkChief Creative Officer:
Sebastian JensenCreative:
Peter ConlanArt Director:
Rikke ElverdamDate:
January, 2020
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 02, 2026
Tux Creative House Named Among Inc. 5000's Fastest-Growing Private Companies
Also named one of Adweek's Fastest-Growing Agencies for a second consecutive year
Sep. 02, 2026
Growth Leader Jeb Blatt Joins Independent Agency nmbl as President
Blatt is a veteran new business and growth executive who has served in senior roles at experiential giant Jack Morton Worldwide