Rockstar: Lado B

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Alcoholic Drinks

Behind every concert, there’s a whole team pouring their energy into making the show a success. With this concept in mind, Rockstar, the energy drink that targets daily hard workers, is launching its new regional campaign, “Lado B” (“B-Side”), to spotlight those giving their all “behind the scenes.”

Credits

Advertising Agency:

Springtime

Executive Creative Director:

Santiago Luna Lupo

Executive Creative Director:

Pato Elfi

Managing Director:

Natalia Gamarra

Producer:

Pollo Bustos

Post productor:

Esteban Malvarez

Production Company:

Rebolucion

Director:

Ivan Vescovo, Lautaro Furiolo

DOP:

Leonardo Hermo

CEO:

Ezequiel Ortiz

Executive Producer:

Chino Fernandez, Mayra Tomassini

Producer:

Juan Pablo Castro

Postproduction Coordinator:

Lali Rodriguez, Anahi Ocampo

Editor:

Agostina Raffa

Postproduction Company:

M&M post

Sound:

Porta Estudio

Date:

November, 2024

More from Rockstar Energy

Rockstar: Rock It at Work 0.0

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration