Rockstar: Rock It at Work
Media Type:
TV
Country:
Industry:
"Rock It at Work" (“Rockeala en la pega”) is the new concept from Rockstar, the energy drink for hardworking people, celebrating those who give their all, day after day. Developed together with Springtime, the campaign was directed by Iván Vescovo and Santiago Achaga from Rebolución.
Credits
Advertising Agency:
SpringtimeCo-Founders & CCOs:
Santiago Luna Lupo, Pato ElfiCo-Founder & Managing Director:
Natalia GamarraCreative Team:
Valentin Acosta, Juan Ignacio MigliardoHead of Production:
Camila Perez MolloPost Producer:
Esteban MalvarezProduction Company:
RebolucionDirectors:
Ivan Vescovo, Santiago AchagaCEO:
Ezequiel OrtizExecutive Producers:
Chino Fernandez, Mayra TomassiniProducer:
Emiliano BondaPost Production:
Lali RodríguezEditor:
Francisco KikuchiPost Production House:
MyM PostColorist:
Lu LarreaSound:
Porta StudioMusic:
Fer MartinoDate:
October, 2025More from Rockstar Energy
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