Rongchang: Butty and Belly (Hero of Hot Pot)

9.5

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

China

Industry:

Pharmaceutical

A cute animated backside and an animated belly character, called Butty & Belly respectively, feature in a campaign to promote the Gangtai’s Innovative New Anti-Haemorrhoid Patch.

Credits

Advertising Agency:

Cheil, Beijing, China

Creative Directors:

Jacky Lung, Dechun Qiu

Art Director:

Junli Hu

Copywriter:

Yanting Lin, Vickie Wang

Account Director:

Sofia Liu

Director/ Production Co:

Beijing TaiPingShengShi

Producer:

Leo Lee

Post Production / Sound Design :

Eallin

Date:

April, 2017