Serviceplan: Future Goals

0.0

Media Type:

Online Online

Agency

agency
This first-of-its-kind activation highlights the career ambitions of orphaned children. Dressed as their dream professions - astronauts, doctors, and artists they walked onto the pitch alongside surprised world-famous athletes. With both sides chasing their goals, the viral moment generated over 5 million impressions globally during one of Saudi football’s biggest fixtures.

Credits

Advertising Agency:

Serviceplan Middle East

Date:

May, 2026

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