Previous Ad
Serviceplan: Future Goals
Next Ad
Volkswagen: Let's Go for More Stories. Let's Go Argentina
Real Racing Club Foundation: Abandoned Children
Media Type:
TV
Brand
Agency
Country:
Industry:
Creative agency Almacén continues to solidify its footprint in the Iberian market, this time through a high-impact, disruptive emotional action: “Niños abandonados” (Abandoned Children). The event took place at the Campos de Sport de El Sardinero during the pre-match build-up between Real Racing Club and SD Huesca. A "hack" of the stadium's speaker system turned what began as a routine announcement for a lost child into a collective wake-up call regarding child exclusion and lack of protection.
Credits
Advertising Agency:
AlmacenAccount Director:
Patricia DuranCEO:
Daniel OnoratoMarketing:
Pablo N. RuizHead of Press:
Enrique PalacioCommunication:
Roberto GonzálezAudiovisual:
La Hormiga Comunicacion, Javier LerenaDigital:
Natalia HelgueraDate:
May, 2026
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 07, 2026
Honest Kids Gets Brutally Honest for Back-to-School Campaign
The campaign was created in partnership with the brand’s agency partner, Havas Chicago with Annex Chicago handling all content creation and production
Aug. 07, 2026
Target Darts Appoints 50 Sport as Agency of Record to Lead on Strategic and Creative Transformation
As darts continues to attract record audiences and growing participation worldwide, Target is investing in a more connected approach to engaging players