Smart: Bad Parking, 2
Media Type:
OutdoorCountry:
Industry:
If only every electric vehicle could help you park.
It hasn’t been a full year since the e-scooters became legal in Germany and the streets are already completely packed with them. Well. Not only the streets. But the sidewalks, the pedestrian paths and so on. With a series of spontaneous photographs taken in the streets of Berlin, smart reveals their latest OOH and Print campaign called “Bad Parking”.
The cheeky ads poke fun at the many terribly parked e-scooters Berliners (and people from other cities too) come across every day. The car brand, which is now all electric, ran the campaign to advertise their exclusive feature “ready to park”, which tells smart drivers exactly where they can find the perfect parking spot, and in some cases, even allows them to book the spot in advance.
Credits
Advertising Agency:
BBDO Berlin, GermanyChief Creative Officer:
Till DiestelExecutive Creative Director:
Siyamak JungSenior Copywriter:
Eduardo BalestraSenior Art Director:
Luis Paulo GattiManaging Director:
Mark HassanProject Director:
Anja SchwarzmannPrint Producer & Art Buyer:
Betty ZschirntPhotographer:
Murat AslanProduction Company:
Pflanz ProduktionsserviceDate:
February, 2020Ad of the day
Ad of the Day | Renault: Push it to the Limit 7.5 Ad of the Day | Lacoste: Play Big 10.0 Ad of the Day | Nestle: Unforgettable Recipes 10.0Latest News
May. 02, 2024
Chili's® Takes Aim at Fast Food by Introducing the Big Smasher Burger as Part of its 3 For Me Menu
Chili's® Grill & Bar sees fast food fans growing frustrated with the rising cost of fast food combo meals
May. 02, 2024
Ketel One Botanical's Ad Stars Want a Peach Bellini and a Summer that Never Ends
The campaign, in partnership with creative agency Alto, encourages consumers to elevate their cocktail experience