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Smart: Worries
Media Type:
Film
Brand
Agency
Country:
Industry:
smart is the first automaker to switch completely from combustion engines to fully electric this year. That’s why the message of the new smart campaign film, picks up on peoples prejudices about electric cars with a good portion of self-irony and a clear solution: drive electric where it makes sense. The film was commissioned by BBDO Berlin and produced by Stink Berlin.
Credits
Advertising Agency:
BBDO Berlin, GermanyChief Creative Officer:
Till DiestelExecutive Creative Director:
Siyamak JungCreative Directors:
Wolfgang Warzilek, Erick Barrios HernandezHead of Planning:
Sven KoeslingGroup Account Director:
Simone HoockManaging Director:
Mark HassanSenior Planner:
Anna DymkowskaAccount Manager:
Albert HornbachProduction Company:
StinkDirector:
TraktorDOP:
Jo MolitorisVisual Effects:
KatalystDate:
January, 2020
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