Smirnoff: UCHI

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Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Mexico

Industry:

Alcoholic Drinks

Women rock. With this spot, Smirnoff supports women who want to achieve important things in the field of music and production, which is a world dominated by men. Talent should be recognized regardless of anyone’s sex. Lucia Anaya "Uchi" is a producer and founder of DERRÉ-TIDA, a large event production house in Mexico. She is a co-founder of movements such as Traición and RUIDOSSSA, an annual congress that promotes female talent in music, dance and production. Her speech on gender equality permeates every project she works on.

Credits

Advertising Agency:

Circus Marketing, Mexico

Art Director:

Pol Agusti

Postproducer:

Martha Caravantes

Editor:

Juan Fontana

Location Manager:

Rodrigo Cid

Gaffer:

Rafael Rodriguez

Makeup:

Ivana Kiss

Set Dresser:

Nayeli de Alba

Assistant Producer:

Paco Llaca

Line Producer:

Erick Tamayo

CEO Circus DF:

Ignacio Liaudat

Director of Photography:

Guillermo Garza

Executive Producer:

Jorge Berrospe

Director:

Franco Garuti

Production Company:

POSTAL FILMS

Agency Producer:

Maia Liaudat

Executive Account:

Isabel Zuleta

Head Account:

María Ferreiro

ECD:

Dauquen Chabeldin

Date:

December, 2016