Smirnoff: YOLANDA

8.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Mexico

Industry:

Alcoholic Drinks

With YOLANDA, Smirnoff tells us: It's okay to be different, get on board (LGBT). Everyone is invited to the party because diversity is all around us and it’s a cause of celebration. Therefore, you must be who you are.  It’s normal to be different. Yolanda has changed the drag performance scene in Mexico. She is known for expressing the idea that beauty can be found in ugliness and authenticity. Yolanda is profound and at the same time very amusing, she invites us to reflect on the stereotypes that exist in society in a striking and energetically new way. Her disruptive look is part of her inclusive discourse.

Credits

Advertising Agency:

Circus Marketing, Mexico

Art Director:

Pol Agusti

Postproducer:

Martha Caravantes

Editor:

Juan Fontana

Location Manager:

Rodrigo Cid

Gaffer:

Rafael Rodriguez

Makeup:

Ivana Kiss

Set Dresser:

Nayeli de Alba

Assistant Producer:

Paco Llaca

Line Producer:

Erick Tamayo

CEO Circus DF:

Ignacio Liaudat

Director of Photography:

Guillermo Garza

Executive Producer:

Jorge Berrospe

Director:

Franco Garuti

Production Company:

POSTAL FILMS

Agency Producer:

Maia Liaudat

Executive Account:

Isabel Zuleta

Head Account:

María Ferreiro

ECD:

Dauquen Chabeldin

Date:

December, 2016