Snickers: Play Like Pele
Media Type:
TV
Brand
Agency
Country:
Industry:
Pele walks out on to the pitch, the seemingly empty stadium goes wild. Decked out in Snickers branding, the 20,000 stadium seats transform into a flipbook designed by famous sports illustrator Paul Trevillion, who masterminds the flowing illustrations from his seat in the stands. Vibrant drawings of the young Pelé are revealed across the stadium whilst the real Pelé watches in admiration from the pitch.
Credits
Advetising Agency:
Irish International, Dublin, IrelandProducer:
Noel ByrneCreatives:
Colm O'Gaora, Andy ClareProduction Company:
Piranha BarProducer:
Doireann de Buitlear, Patrick DuguidDOP:
Tim GreenDirector:
Gavin KellyDate:
April, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 02, 2026
Tux Creative House Named Among Inc. 5000's Fastest-Growing Private Companies
Also named one of Adweek's Fastest-Growing Agencies for a second consecutive year
Sep. 02, 2026
Growth Leader Jeb Blatt Joins Independent Agency nmbl as President
Blatt is a veteran new business and growth executive who has served in senior roles at experiential giant Jack Morton Worldwide