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Sodimac Homecenter: Hijacked Highway

9.8

Media Type:

Experiential

Brand

Agency

Country:

Peru

Industry:

House, Garden

The biggest VR experience in Peru "hijacks" billboards along Panamericana Sur, the country’s main highway, by offering VR cardboard glasses that allow auto passengers to see 20+ real life home improvement offers in a virtual catalogue.

Credits

Advertising Agency:

McCann Worldgroup Lima

Marketing and Client Strategy Manager:

Angela Álvarez

Advertising and Communications Manager:

Rocío Miranda

Head of Advertising:

Cali Loli

Head of Digital Marketing:

Diana Tanaka

Head of Brand:

Daniela Hoyos

Creative VPs:

Mauricio Fernández-Maldonado, Christian Caldwell

Creative Directors:

Jomi Rivera, Pipo Galván

Creatives:

Alvaro Soto, Gonzalo Paredes

Account Service:

Andrea Rosselló, Mirjana Slavkovic, Daphne Kizner

Planning VP:

Juan Luis Arteaga

Production Director:

Alonso Palomino

Production House:

Pierina Ravizza

Digital Director:

Virgina Caceres

Project Manager:

Angie Valiente, Monica Campos

Creatives:

Andrés Aranguren, Juan Luis Véliz

Designer:

Akemi Calderón

Community Manager:

Marco Hernando

Promotion Director:

Berenice Lu

General Producer:

Giovanna Rojas

Executive Producers:

Enrique Vicente, Andrea De La Torre

Production:

Saturno

Production Team:

Alvaro Luque, Cocler Diaz, Paola Saavedra, Bridgith Peña, Kimy Velasquez, Gabriel Loret de Mola

Film Crew:

Juan Pablo Polanco, Daniel Bacigalupo, Daniel Hernandez, Victor Fernandez, Jesus Gallegos, Wilder Ludeña, Cesar Enrique Silva, Wilmer

VR Production:

Plan B

Production Team:

Percy Kiyabu, Kurt Gastulo, Julian Giraldo, Alex Ocaña, Emilio Naka, Victor Nakandakari, Oswaldo Anchayhua, Oscar Gomez, Chubi Akama, Williams Mantari, Jorge Noriega

Sound Production:

Sin Anestesia

Crew:

Claudia Incio, Jhonny Vasquez, Charly Garcia

Singers:

Richi Rodriguez, Daniela Guersi, Jhonny Vasquez , Claudia Incio, Jessica Vilchez

Date:

March, 2017

#VR