Previous Ad
RC Lens And Players for Society: World Blood Donation Day
Next Ad
Steimatzky: Disconnect For A While, 2
Steimatzky: Disconnect For A While, 3
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
To promote Steimatzky's Book Month in Israel, which offers a wide variety of books at a great price, the book chain has created an outdoor campaign that looks like Netflix, Facebook and Instagram logos, suggesting it's a good opportunity to disconnect from screen time for a while. Steimatzky is the largest and oldest book chain in Israel, and this is the first and only campaign without the brand's logo or colors in the brand's 100-year history.
Credits
Advertising Agency:
Inbar Merhav G, Tel Aviv, IsraelStudio:
Franck AbbuAccount Executive:
Adi GoldsteinAccount Supervisor:
Eden MalkaMedia Manager:
Lior GrintzVP Clients:
Sarit Ben-TzurExecutive Creative Director:
Daniel BnayaCCO, Co-CEO:
Ben SeverCo-CEO:
Or GleicherDate:
June, 2022
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration