Trudi's: Good Fruit, Doing Good
Media Type:
Experiential
Brand
Agency
Country:
Industry:
A first-of-its-kind stunt blurs the line between motorsports and gaming, right in the heart of Riyadh. Before the world’s biggest gaming event takes over the city, Jameel Motorsport snuck in first, with two Toyota Supras and a wild idea: drift where no car had ever been allowed before. The Riyadh Boulevard, home to the Esports World Cup (EWC), is a no-car zone by design. But with the 2025 edition just around the corner, Jameel Motorsport, EWC's Strategic & Founding Partner, saw an opportunity to merge its motorsports DNA with its growing support for the competitive gaming ecosystem.
Credits
Advertising Agency:
Impero, UKECD:
Michael ScantleburySenior Creative:
Chris SporeSenior Creative, copy:
Elena LavertyJunior Creative:
BeatrizSAD:
Luke MartinsSAM:
Rebecca DuncanProducer and PM:
Julia TallisProduction House:
Tash & CoDirector:
Max SobolFounder:
Natasha MosesProducer:
Amy ThorntonDate:
June, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 17, 2026
Samsung Expands "Spider-Man: Brand New Day" Collaboration With Cinematic Spot Starring Jacob Batalon
The new creative teaser for the Samsung Galaxy Z series tells an original story featuring Spider-Man and Ned Leeds
Jul. 17, 2026
E*TRADE from Morgan Stanley Completes Rollout of Crypto Spot Trading
Morgan Stanley Wealth Management continues to invest in the E*TRADE platform with expanded offerings for investors at every stage