Trudi's: Good Fruit, Doing Good
Media Type:
Experiential
Brand
Agency
Country:
Industry:
A first-of-its-kind stunt blurs the line between motorsports and gaming, right in the heart of Riyadh. Before the world’s biggest gaming event takes over the city, Jameel Motorsport snuck in first, with two Toyota Supras and a wild idea: drift where no car had ever been allowed before. The Riyadh Boulevard, home to the Esports World Cup (EWC), is a no-car zone by design. But with the 2025 edition just around the corner, Jameel Motorsport, EWC's Strategic & Founding Partner, saw an opportunity to merge its motorsports DNA with its growing support for the competitive gaming ecosystem.
Credits
Advertising Agency:
Impero, UKECD:
Michael ScantleburySenior Creative:
Chris SporeSenior Creative, copy:
Elena LavertyJunior Creative:
BeatrizSAD:
Luke MartinsSAM:
Rebecca DuncanProducer and PM:
Julia TallisProduction House:
Tash & CoDirector:
Max SobolFounder:
Natasha MosesProducer:
Amy ThorntonDate:
June, 2025
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration