Volkswagen: Respect

8.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Germany

Industry:

Automotive

The car manufacturer from Hanover shows that there are more important things than individual needs in its latest advert. For example, respect and recognition for those who are working hard to ensure our well-being.

Credits

Chief Creative Officer:

Ralf Heuel

Creative Team Lead:

Thomas Fritze, Stefan Geschke

Senior Art Director:

Christian-El Asmar

Art Director:

Finnja Skornia

Senior Copywriter:

Martin Gillen

Group Head Account:

Stephanie Kirsch

Account Manager:

Greta Breitländer

Head of Moving Images:

Axel Doepner

Date:

April, 2020

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration