Wherefrom: Nothing or Nature, 2


Media Type:

Print Print




Wherefrom have released a creative response to German automotive manufacturer Mercedes AG highlighting the campaign blatantly Greenwashing by associating their brand to the beauty of nature. The creative rebuttal, created by 10 Days London, challenges the reality of the Mercedes campaign. The original Mercedes campaign shows close-up shots of beautiful nature from the veins of leaves to honeycomb to a rose, using a circle to capture the Mercedes Brand symbol.


Advertising Agency:

10 Days, London, UK


August, 2022

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