Women In Games: #GenderSwap

6.3

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

France

Industry:

Gambling

Women in Games assembles video games heroes to raise awareness about gender stereotypes in video games

Credits

Advertising Agency:

BETC, Paris, France

Executive Creative Director:

Stéphane Xiberras

Creative Directors:

Arnaud Assouline, Benjamin Le-Breton

Copywriter:

Matthieu Bouilhot

Art Director:

Marie Glotin

Assistant Art Director:

Corinne Chamoun

Creative Technologist:

Lionel Sarrazy

Creative Consultant:

Sebastien Delahaye

Producer:

Fanny Perrier

Date:

February, 2022

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration