Xbox: Do What You Love, Luke Littler
Media Type:
Film
Brand
Agency
Country:
Industry:
Brand partnership specialist Miai+ has devised a new campaign for Xbox featuring darts superstar Luke “The Nuke” Littler, who won the Darts World Championships at the age of just 17 and is the BBC’s reigning Young Sports Personality of the Year.
Credits
Advertising Agency:
Miai+ UKCreative Director:
Taya Mai, Claudine Harris, Oliver WiltshireHead of Strategy:
Oliver WiltshireAccount Management:
Adam MekkiAgency Producer:
Taya MaiAssistant Producer:
Chanel Squire, Joanna OrtizProduction Company:
Common People FilmsDirector:
Jack HartleySenior Producer:
Tony RobertsProducer:
Sophie FinniganDoP:
George HaydockDate:
September, 2025
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