YoPRO: Carlos Alcaraz
Media Type:
TV
Most brands working with athletes show them doing what they do best: dominating and winning. They don’t celebrate perfection, they celebrate progress and progress is never a straight line. It's messy, it's human, and that’s where real joy and real growth happen.But YoPRO is not like any other sports brands.
Credits
Advertising Agency:
BETC ParisPrésident & Chief Creative Officer:
Stéphane XiberrasAgency Managers:
Anne-Laure BrunnerExecutive Creative Director:
Antoinette BeatsonHead of Strategic Planning:
Alexandre Ben SoussanCreative Director:
Daniela De-SetaCopywriter:
Tristan Lenczner, Julia HeydemannArt Director:
Simon CarrSupporting Art Director:
Macrine Bateman, Justin Reich, Frederic RougierCreative Ressources Coordinator:
Elodie DianaStrategic Planning:
Brenda MartinezStrategic Planner:
Yue GuGlobal Business Directors:
Jake Thelen, Francois BorelGlobal Account Director:
Amelie DamoiseauxGlobal Account Executives:
Emma Canard, Louise Chabaud-Van-AalBETC Creative Producers:
Laure Denizot, Morgane RicherProduction Company:
CaviarDirector:
XOXOMusic Creative Director:
Sidney GuillenMusic Supervisor:
Nils Le BretonDate:
September, 2025
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