Yves Saint Laurent: Libre
Media Type:
Film
Brand
Agency
Country:
Industry:
In the new campaign, Dua Lipa is directed by a woman for the first time: the award-winning Nigerian-British director Jenn Nkiru. For Yves Saint Laurent
Beauté, Jenn Nkiru and Dua Lipa deliver the most epic LIBRE campaign ever, with a new cover song, George Michael’s fiery hymn to “Freedom!”. A woman’s fearless, exhilarating vision of a woman, the LIBRE woman, shot in a series of majestic images that match Dua’s unfettered freedom with the power of natural elements.
Credits
Advertising Agency:
BETC Etoile RougeAgency Managers:
Delphine de Canecaude, Maud Lambert, Mathilde Durillon, Julia SchenkExecutive Creative Director:
Florence BellissonAssociate Creative Directors:
François Pannelier, Adrien TourneuxArt Director:
Jean-Charles GuilletMusic Creative Directors:
Adam Ghoubali, Leo CopetTraffic Manager:
Letizia FeliciTV Producer:
Fabrice BrovelliProduction Company:
Iconoclast TVDirector:
Jenn NkiruArt Buyer:
Isabelle MocqPhotographer:
Tyler MitchellDate:
September, 2022More from Yves Saint Laurent
YSL: MYSLF x Austin Butler
0.0
Ad of the Day | Yves Saint Laurent: Y Fragrance
9.0
Yves Saint Laurent: L'Homme
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 20, 2026
Bring a Trailer Launches "It's Never Just a Car" Campaign, Celebrating the Wonderfully Obsessive World of Car Enthusiasts
Three films drive a campaign to deepen community connections and attract better buyers, sellers, and inventory
Jul. 20, 2026
Visit Seattle Launches "Let's Play SEA 26" Citywide Brand
Visit Seattle and Copacino Fujikado created "Let's Play SEA '26," a citywide identity that united the region for the World Cup