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Backroad

A backroad doesn’t cut recklessly through the land. It moves with it. It rises, it falls and it curves.

+46 73 870 00 80

Oct. 16, 2026

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration