BETC Paris

Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more

+33 1 56 41 35 00

Feb. 14, 2020

Ad of the Day | BETC presents a new brand campaign for French supermarket E.Leclerc

The campaign celebrates and supportes all the French people trying to be responsible consumers –something that isn’t always easy!

Mar. 01, 2018

Ad of the Day | For the first time in Lacoste's history BETC has initiated a change of the logo

The Lacoste crocodile is making way for ten threatened animals in a collection of extremely limited-edition polo shirts. 

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration