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BETC

(+33) 1 56 41 35 00

Jun. 29, 2025

L'Oreal and BETC Corporate Launch "Join the Refill Movement" – Chic Activism to Rethink Beauty

The campaign delivers a bold message through a visually militant and stylish aesthetic

Dec. 07, 2023

New Prosumer Report Says Partying May be our Social Glue, but "Skipping the Party" is the Direction we are Headed in

52% of Gen Z prefers staying home on a typical weekend night rather than going out

Sep. 27, 2022

How Far Are You Willing To Go To Watch Sports On Canal+ Without A Subscription?

CANAL+ wanted to make a statement and promote its rich sports line-up this season in a new campaign by BETC

Feb. 17, 2022

What If Video Games Heroes Rolled Their Hips To Send An Important Message?

Women in Games assembles video games heroes to raise awareness about gender stereotypes in video games

Nov. 04, 2021

Disneyland Paris Drops Its 2021 Christmas Advert With BETC

What if you found the perfect Christmas gift and there is a mistake during the gift exchange?

Sep. 16, 2021

BETC Expands Its Management

The agency is delighted to announce the promotion of two Managing Directors: Mehdi BENALI and Mathieu LAUGIER

Aug. 30, 2021

Intima Joins The Fight Against Endometriosis with a New Campaign by BETC

Reckitt pledges to support women suffering from endometriosis

Latest News

Jul. 20, 2026

First-Ever Type-High Winners Announced in Global TDC72 Competition

Type-High awards were named and designed by longtime TDC collaborator, life member, and organization Chairman Emeritus Graham Clifford

Jul. 20, 2026

Channel 4 Encourages new Thinking on Class Representation with Next Iteration of Diversity in Advertising Award

The Diversity in Advertising Award encourages advertisers to create more accurately representative campaigns