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BETC

(+33) 1 56 41 35 00

Feb. 14, 2020

Ad of the Day | BETC presents a new brand campaign for French supermarket E.Leclerc

The campaign celebrates and supportes all the French people trying to be responsible consumers –something that isn’t always easy!

Mar. 01, 2018

Ad of the Day | For the first time in Lacoste's history BETC has initiated a change of the logo

The Lacoste crocodile is making way for ten threatened animals in a collection of extremely limited-edition polo shirts. 

Latest News

Jul. 20, 2026

First-Ever Type-High Winners Announced in Global TDC72 Competition

Type-High awards were named and designed by longtime TDC collaborator, life member, and organization Chairman Emeritus Graham Clifford

Jul. 20, 2026

Channel 4 Encourages new Thinking on Class Representation with Next Iteration of Diversity in Advertising Award

The Diversity in Advertising Award encourages advertisers to create more accurately representative campaigns