Major Behavior

A boutique agency determined to move the ad model from interruption to engagement through the use of consumer data and behavioral insight.

majorbehavior is a boutique agency determined to move the ad model from interruption to engagement through the use of consumer behavior data. We create content people crave, ecosystems they inhabit and utility they can’t live without. Our goal is to use data, technology and design to create brand experiences that reach people in a specific, useful way at a relevant time and place. majorbehavior's founder, Ken Erke, has done award-winning work spanning brand development, web, mobile , social, retail, and product design.

Latest News

Sep. 10, 2026

Colossus Gives Boston Lyric Opera a Dramatic New Look for its 50th Anniversary

The new identity draws parallels between opera and contemporary cinema, using expressive typography, abstract photography

Sep. 10, 2026

MANSCAPED Turns Luxury Advertising on its Head for its Most Advanced Trimmer Yet

The answer is a new 360 campaign that borrows the visual language of luxury and technology advertising