Major Behavior
A boutique agency determined to move the ad model from interruption to engagement through the use of consumer data and behavioral insight.
+1 312 259 8749
Mar. 15, 2021
Major Behavior and 1stAveMachine Visualize Personal Style For Macy's Campaign
The campaign rolls out across TV, print and digital
Latest News
Sep. 10, 2026
Colossus Gives Boston Lyric Opera a Dramatic New Look for its 50th Anniversary
The new identity draws parallels between opera and contemporary cinema, using expressive typography, abstract photography
Sep. 10, 2026
MANSCAPED Turns Luxury Advertising on its Head for its Most Advanced Trimmer Yet
The answer is a new 360 campaign that borrows the visual language of luxury and technology advertising