Welch's Fruit Snacks

Made with Real Fruit, every bite of Welch’s® Fruit Snacks is bursting with delicious taste!

Aug. 10, 2026

Welch's Fruit Snacks Gives Families a "Homework Pass" this Back-to-School Season

America's #1 fruit snacks brand helps 1,000 families reclaim the last days of summer while taskrabbit tackles back-to-school to-dos

Jan. 22, 2026

Welch's Fusion Invites Fans to Taste the Ultimate Remix with Two New Varieties and Upcoming Music Activations

Brand introduces exciting new flavor offerings plus a multi-year music festival push kicking off at Governors Ball

Jul. 15, 2025

This Back-to-School Season, Welch's Fruit Snacks Teams up with Crayola to Put Teachers First

America's #1 Fruit Snacks Brand honors teachers with limited-edition packs and invites families to nominate inspiring educators

Apr. 23, 2025

Writer's Block? Welch's Fruit Snacks Launches AI-Powered Tool to Make Lunchbox Notes More Meaningful

The Welch's Fruit Snacks Lunchbox Notes Translator, made with Makers and AI tech, uses proprietary AI to elevate personalization

Latest News

Oct. 27, 2026

Home Run Inn Pizza Launches New Television, Integrated Marketing Campaign

The work brings consumers on a tavern-to-table journey; marks the first from the company's partnership with food and beverage marketing agency, quench

Oct. 27, 2026

Gerety Awards Brings Creative Leaders Together in Berlin to Debate the Future of Authenticity in Advertising

As audiences encounter ever more polished brand films, influencer partnerships, AI-generated imagery and supposedly unfiltered content