Feu Vert Goes into Avengers Mode to Defend Purchasing Power

May. 25, 2023

With his two golden paws, he is probably the most awarded cat of his generation.

Find Ramses, Feu Vert’s mascot, in the new 360 campaign signed by Buzzman (TV, cinema, digital, radio). An unexpected blockbuster with a slight misunderstanding to highlight the super savings made at Feu Vert.

For 50 years now, Feu Vert has guaranteed motorists quality maintenance and equipment at the best price. The aim? To preserve the purchasing power of its customers. A promise that the brand intends to continue affirming with Ramses, who remains its faithful mascot.

During a meeting, we find her in front of three overly enthusiastic advertisers pitching the brand’s new film. A 3D film that instantly immerses us in the Marvel cinematic universe featuring Ramses as a superhero with super powers!
Wait, are you lost? We are too. It seems that there was a misunderstanding at the time of the brief because it should have been about purchasing power and not the power of the cat.

Accompanied by real Feu Vert experts, Ramses is going to put the story right by revealing the real power of the brand. The power to save you an average of €142 on your car servicing.

The film will be out in cinemas from 25th May, a first for the brand, on TV and digital. Radio spots will complete the campaign. Posters of the film were displayed in Feu Vert stores and broadcast on social networks a few days before the launch.