Netflix Thailand Together With CJ Worx, Turned Local Lottery Covers into Movie Posters to Promote the Movie "The Lost Lotteries"
Nov. 25, 2022
To promote its new original movie "The Lost Lotteries" which storyline is solely about finding the lost 1st prize lottery tickets to Thai audience, Netflix Thailand, together with CJ Worx, turned every lottery ticket vendor into movie advertisement with just small colorful pieces of papers.
Colorful lottery set covers were turned into "The Lotto Movie Poster". Besides the imitation of the regular lottery cover, with intricate Thai patterns to spiritual elements believed to bring good luck, the movie logo and the message, "Keep your lottery save. Don’t let it get lost" were added in, turning small pieces of papers that get distributed all over Thailand into a small piece of ad to promote the movie.
Once the "The Lotto Movie Poster" was distributed to every lottery ticket vendor across Thailand, it became a buzz among the target audience. People were looking to collect every color and every design of the "The Lotto Movie Poster" and posted on social media to find the rare designs. The campaign was able to gain a broader audience, gaining a higher number of subscribers for Netflix and the movie was placed most watched within a day of its release.
Related News
Old Spice and Netflix Join Forces to Venture Back into the World of The Witcher with a Hilarious new Partnership
Old Spice and Netflix first joined forces on The Witcher in 2021 with the highly-successful "Ode to Smell"
Ad of the Day | Netflix and Lacoste Partner for a Must-Wear Collaboration
To showcase the collection, Lacoste and its creative agency BETC Paris unveil a film and photo campaign
The Embassy Crafts Stellar VFX For Netflix's "Warrior Nun" Season 2
The studio joined forces with showrunner Simon Barry once again for the latest season of the fantasy drama
Latest News
May. 09, 2024
Toss Your Garbage Problems in these Humorous Spots
Creative production agency Avocados and Coconuts recently partnered with Mill, the creator of the first food recycling system to deliver a new campaign with dramatic effect
May. 09, 2024
LOBO Launches Standalone Live-Action Division with Impressive Roster of Directors
Renowned creative studio LOBO spotlights their live-action acumen by unveiling a standalone division