KIA Captures Magical Family Reunion in Desert Wilderness for New Campaign
KIA has teamed up with Great Guns USA director Bruce St. Clair for a heartwarming campaign
Bridgestone MEA and Serviceplan Middle East Collaborate to Unveil Innovative Radio Roadblock
Serviceplan ME and Bridgestone MEA have created a first-of-its-kind radio roadblock "The Lane Change Song"
Xsolla Announces Game Changing Alliance to Help Mobile Game Developers Grow their Business
Xsolla, the leader in video game commerce solutions for PC, web, and mobile games, has teamed up with YouAppi
Saint Elmo's Gives Long COVID Symptoms to Gaming Characters
Saint Elmo's and the Long COVID Europe patient network are raising awareness about Long COVID
Jung von Matt Latest Film for Hyundai Celebrates the Brand’s First Ever Car, the Pony
The 10-minute documentary style film, titled "Pony: The Next Chapter” showcases the remarkable achievement
The Telly Awards Has Announced its 44th Annual Winners After a Record-Breaking Year for Entries
Hearst Media Production Group Wins "Telly Company of the Year"
Celebrated Director and Photographer Matthew James Thompson Joins ArtClass
Thompson will bring his exceptional creative vision and storytelling prowess to ArtClass
Makine Inks US Representation With BLUSH Creative & Lisa G. & Co
The new partnership builds on the creative studio’s 2022 momentum of clio and promax award-winning campaigns
The One Club's 13th "Where Are All The Black People" Conference and Career Fair Set for October 26-27
In order to make the event as accessible as possible, WAATBP is free to attend
Nationwide Launch "The Nationwide Fairer Share" With NCA & Wavemaker
Nationwide Building Society is highlighting its commitment to its members over profits in a straight-talking campaign
Serviceplan Middle East and Experience Abu Dhabi Launch Global Campaign
Partnership with DCT Abu Dhabi, Serviceplan and Dejavu positions the emirate as a summer destination
Mondo Robot Reimagines Rheumatology Group's Website for Better Audience Engagement
Mondo Robot partnered with the ACR on a three-part redesign project
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Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth
Jul. 09, 2026
Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption
As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth