Diagnotsicookies: Wunderman Thompson Health has Created an Easy Way to Identify Melanoma
The agency and Brazilian-based Horaios Dermatology Clinic created DiagnostiCookies, an easy visual guide for identifying melanoma
Where The Buffalo Roam’s Brian L. Perkins Shoots Straight With Dollar Shave Club
The spots are comically blunt and stay true to Dollar Shave Club’s unpretentiousness and rebellious sense of humor
Founding Partners Melanie Bridge and Sharlene George Usher the Sweetshop into New Era
The long-time creative collaborators have been appointed Global Co-CEOs, making the global powerhouse a now fully female-led production company
A Gargling Choir Helps the Nation "Get Thirsty" in Robinsons TV Spot Directed by Yousef at PRETTYBIRD
Led by Saatchi & Saatchi, the integrated brand campaign launches in collaboration with mSix&Partners and Whalar
Great Results at One Show and ADC for Serviceplan Group
At the ADC 102nd Annual awards, Serviceplan won Best of Discipline in the Product Design discipline for Dot. Inc. Dot Pad
The One Club Opens Call for Entries for Global Young Guns 21
New assistance program from long-time YG partner Levine/Leavitt launched to help defray entry costs
"Saved Memories" Using AI to Reimagine Childhood Photographs of Trans People
"Saved Memories", developed by Serviceplan Berlin in cooperation with the German NGOs
Feu Vert Goes into Avengers Mode to Defend Purchasing Power
An unexpected blockbuster with a slight misunderstanding to highlight the super savings made at Feu Vert
Creative Agency SpecialGuest Embraces AI as a Design Theme for the 27th Annual Webby Awards
The creative direction was driven by a question for all creative people, "how are you feeling about this moment?"
Halle Petro Named Executive Creative Director of Sonic Union
In her new role, Petro will be instrumental in deepening the studio’s sonic storytelling experiences for entertainment and advertising
BBDO Canada and Apple Take Top Spots in the One Show 2023 Global Creative Rankings
Rankings also unveiled by country and region for companies, individuals, and work
Ranking the 10 Best Commercials in NBA History
What do you need to make an ad really interesting? People live by emotions, so it should encourage us to live the emotions that were put into the ad
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Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth
Jul. 09, 2026
Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption
As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth