Ad of the Day | Citroen: An Invitation to Serenity

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

C5X is Citroën's flagship model. Unveiled in 2021, it brings together all of Citroën's expertise in comfort, in travel and more broadly in automotive well-being.

Credits

Advertising Agency:

BETC, Paris, France

Chief Creative Officer:

Stéphane Xiberras

Executive Creative Director:

Nicolas Lautiuer

Art Director:

Marie Donnedieu de Vabres

Agency Managers:

Tiphaine du Plessis, Mehdi Benali, Julien Grimaldi, Emmanuelle Woehrel, Ludovic Halary, Helene Talbot

Strategic Planner:

Philippe Martin Davies

Creative Traffic:

Nina de Wet, Kemi Zinsou

TV Producers:

Tanguy Dairaine, Felix Vroegpop

Copywriter:

Thomas Prechac

Creative Producer:

Morgane Bohn

Production Company:

Phantasm

Director:

Rune Milton

Music Production:

Start-Rec

Music Composers:

Alex Jaffray, Gilles Facerias

Music Publishing:

L'Oreille Pointue

Post-Production Company:

Digital District

Date:

April, 2022

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration