Ad of the Day | Decathlon: Sport Makes the World Better

8.7

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Fashion

French sporting goods retail leader Decathlon launches its new brand territory with its agency Romance.

Credits

Advertising Agency:

Romance, Paris, France

CEO:

Christophe Lichtenstein

Executive Creative Director / Copywriter:

Alexandre Hervé

Creative Director:

Frederick Lung

Art Director:

Julien Rézette

Head of Strategy:

Jérôme Lavillat

Strategic Planners:

Benoît Clavé, Sam Naggar

Associate Director:

Émilie Franck

Account Director:

Arthur Amis

Account Manager:

Charlotte Seillier

TV Producers:

Émilie Talpaert, Florence Gabet

Production Company:

La Pac

Directors:

Michel + Nico

DOP:

Snorre Ruhe

Client:

Decathlon France

Communications Leader:

Erwan Soquet

Communication Director:

Erika Vanobbergen

Content Leader:

Jean Chevalier

Campaign Coordinator:

Guillaume Ramond

Date:

April, 2021

Latest News

Sep. 01, 2026

The One Club and Google Partner for Global AI Creative Challenge

The ultimate bracketed esports face-off between the world's top AI creators; $50,000 in prize money for competitors in 16 global cities

Sep. 01, 2026

Go.Compare Returns for a Second Year as ITV's this Morning Sponsor

Negotiated by Hearts United, the package includes deeper in-show integrations and wider cross-channel activations