Decathlon: Rentals for Rubbish

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Fashion

In support of World Cleanup Day, newly recognised on the UN Calendar of International Days in 2024, DECATHLON has launched “Rentals for Rubbish”, a program that rewards customers for cleaning up their local areas by offering money off rentals on a range of sports equipment, including bikes, paddleboards, and camping gear.

Credits

Advertising Agency:

AMV BBDO, London, UK

CCO:

Nicholas Hulley, Nadja Lossgott

Executive Creative Director:

Laura Rogers

Creative Directors:

Jack Smedley, George Hackforth-Jones

Creative Team:

Dal Almeida, Mike Hughes

Agency Planning Team:

Joe Smith, Rebecca Brett

Agency Account Team:

Bruna Bechelli, Pink Kitsawat, Kenza Chakib

Agency Production Team:

Ian Whittle, Maggie Scriven, Josh Clark

Agency Designer:

Dian Sofia, Frankie Leeks

Production Company::

studioBEAM, Beautiful Wonder, Planet Patrol, OCD Studio

Client name:

Izabella Angelova

Date:

September, 2024

Latest News

Jul. 20, 2026

Bring a Trailer Launches "It's Never Just a Car" Campaign, Celebrating the Wonderfully Obsessive World of Car Enthusiasts

Three films drive a campaign to deepen community connections and attract better buyers, sellers, and inventory

Jul. 20, 2026

Visit Seattle Launches "Let's Play SEA 26" Citywide Brand

Visit Seattle and Copacino Fujikado created "Let's Play SEA '26," a citywide identity that united the region for the World Cup