Previous Ad
EDSNA: Trash Shopping
Next Ad
Ad of the Day | Vestiaire Collective: Do You Speak Fashion?
Decathlon: Ready To Play?
Media Type:
TV
Decathlon, the third biggest sports company in the world, today relaunches its brand to reflect its transformation from French retailer to global sports brand, in partnership with global brand consultancy Wolff Olins.
Credits
Advertising Agency:
AMV BBDO, London, UKExecutive Creative Director:
Laura RogersCreative Directors:
Jack Smedley, George Hackforth-JonesCreative Director/Copywriter:
Tim RileySocial Creative:
Chelly BrownAgency Planning Team:
Alice Aldridge, Rebecca BrettAgency Account Team:
Bruna Bechelli, Pink Kitsawat, Kenza Chakib, Alexandra Sandford-Smith, David StokesAgency Producer:
Nick Godden, Rhiannon NicolAgency Assistant Producer:
Kieran O’MalleyAgency Designer:
Simon Dilks, Dian SofiaProduction Company:
Magna StudiosDirector:
Hector DockrillProduction Co. Producer:
John BannisterPost-production Company:
Coffee & TVSound studio:
Sine AudioAudio Post-production:
Sine AudioLocal Production Company:
Gatehouse CommercialsDirector:
Meghan DanielsProduction Co. Producer:
Nick VoortmanPhotographer:
Tom SloanPhotographer Agent:
LalaLand ArtistsRetouching:
Studio PrivateDate:
March, 2024More from Decathlon
Decathlon: Same Boots, Same Passion
0.0
Decathlon: Prices that Offer so Much More, Football
9.0
Decathlon: Prices that Offer so Much More, Swim
0.0
Decathlon: Prices that Offer so Much More, Fitness
9.0
Decathlon: Dreamin
0.0
Decathlon: Rentals for Rubbish
9.0
Ad of the Day | Decathlon: Sport Makes the World Better
8.7
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 01, 2026
The One Club and Google Partner for Global AI Creative Challenge
The ultimate bracketed esports face-off between the world's top AI creators; $50,000 in prize money for competitors in 16 global cities
Sep. 01, 2026
Go.Compare Returns for a Second Year as ITV's this Morning Sponsor
Negotiated by Hearts United, the package includes deeper in-show integrations and wider cross-channel activations