Ad of the Day | Getty Images: Watermarks for Water


Media Type:

Experiential Experiential







Watermarks for Water, which launched on the same day as World Water Day (3/22), aims to help raise awareness and funds for the global water crisis by transforming the iconic Getty Images watermark. The Watermarks for Water collection is comprised of more than 300 images, shot by some of the world’s best photographers, that highlight the plight of (the lack of) clean drinking water. Getty also launched a special microsite (, and each time an image from that collection is licensed, the iconic Getty watermark is removed and 10% of proceeds go directly to charity: water, an organization that brings clean and safe drinking water to people in developing countries. Building on the company’s mission that it can move the world through photography, Getty Images’ site now features a beautifully moving and inspirational video, created by FCB Chicago, that educates consumers on the power of an image and the water issues we face today.


Advertising Agency:

FCB Chicago, USA

Chief Creative Officer:

Liz Taylor

Worldwide Creative Partner:

Fred Levron

Executive Creative Directors:

Jon Flannery, John Claxton

SVP, Executive Creative Director:

Max Geraldo

Creative Directors:

Bruno Mazzotti, Dean Paradise

Senior Copywriter:

Kate Cullen

Senior Art Director:

Franki Geib

Executive Creative Producer:

John Bleeden

Senior Producer:

Carolina Sierralta

VP, Management Director:

Kathryn Horsley

SVP, Print Production:

Julie Regimand

Project Manager:

Matt Hartwig

Executive Vice President, FCBX:

Kim DeNapoli

Account Director, FCBX:

Katherine Fliess

Experiential Agency:




Editor, NY:

Nadav Kurtz

Assistant Editor, NY:

Peter Zachwieja


Elizabeth Krajewski

Producer, NY:

Stephanie Rose

Editor, Chicago:

Matt Walsh

Assistant Editor, Chicago:

Jackie Cohen

Producer, Chicago:

Heather Richardson

Color / Finishing:


Finishing Artist:

Chris Elliott

Senior Designer:

Colby Capes


Brian Higgins

Audio Manager:

Jason Ryan

Audio Engineer:

Alec Chojnacki

Associate Audio Engineer:

Batsirayi Zesaguli

Audio Producer:

Alex Bartczak




Virginia Devlin

SVP, Integrated Media:

Kate Knox

Associate, Media Relations:

Mackenzie Woods


March, 2018

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