Ad of the Day | Lacoste: Save Our Species
Media Type:
![Design](https://www.adsofbrands.net/images/media_type/1/14824856263615.png)
For the first time in the brand's history BETC has initiated a change of the logo. However, we’re not talking about a rebranding but a call to action in which Lacoste brings attention to the global state of biodiversity and animal rights. The Lacoste crocodile is making way for ten threatened animals in a collection of extremely limited-edition polo shirts.
Credits
Advertising Agency:
BETC Paris, FranceDate:
February, 2018Ad of the day
![](https://www.adsofbrands.net/images/commercial/1/17218939356544.jpeg)
![](https://www.adsofbrands.net/images/commercial/1/1721219663174.jpeg)
![](https://www.adsofbrands.net/images/commercial/1/17205252978883.jpeg)
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