Ad of the Day | Toyota: Turn Up

9.8

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

Bay Area-based independent media and ad agency H/L continues their longstanding partnership with Toyota with the launch of "Turn Up," which made its debut regionally during the Super Bowl on Sunday. Combining three iconic Northern California Brands—Toyota, Palisades Tahoe and Olympic gold medalist skier Jonny Moseley—H/L takes audiences on a memorable, cinematic winter sports adventure.

Credits

Advertising Agency:

H/L Agency

VP, Executive Creative Director:

Dallas Baker

Group Creative Director:

James Segura

Associate Creative Director:

Leonard Rader

Art Director:

Daisy Serafini

Copywriter:

Roselyn Pla

H/L Internal Production Department:

WOLFHOUSE

Director/DP:

Carlo Silvio

Executive Producer:

Sophia Pellicoro

Associate Producer:

Sally Zhang

Senior Editor:

Inome Callahan

Senior Editor:

Grey Rosado

Date:

February, 2025

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration