BMW: First Drive
Brand
Agency
Country:
Initially, BMW was only perceived by the Korean consumers as an imported car brand with extraordinary performance. The level of awareness of the brand’s promise called “JOY” was not high. Thus, we set the goal to communicate the clear and definite true nature of BMW to the consumers and deliver the message of JOY.
Credits
Advertising Agency:
INNORED, Seoul, KoreaDate:
July, 2016
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