BMW: The Future Is Electric
Media Type:
Ambient
Brand
Agency
Country:
Industry:
The BMW Group has delivered more than 100,000 electrified vehicles to customers worldwide in 2017. To celebrate this important milestone, the iconic BMW "Four-Cylinder" Headquarters Tower is being transformed by a lighting installation into upright batteries, representing the forward thinking which is a fundamental part of BMW's DNA. The special illumination was projected onto the building.
Credits
Advertising Agency:
Jung von Matt, GermanyDate:
December, 2017
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