BMW XM: Story of an Enigma
Media Type:
TV
Brand
Agency
Country:
Industry:
BMW XM "Story of an Enigma" is an online and social media campaign filmed from an unusual perspective. The star of the film is an enigmatic character, whose personality is revealed through a series of interview clips where ‘his’ inner circle describe his personality.
Credits
Advertising Agency:
Serviceplan Middle EastManaging Partner:
Natalie ShardanClient Services Director:
Rawida SaadeBusiness Director:
Karim MrouehHead of Strategy:
Frances BonifacioDate:
February, 2024
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