Carlsberg: Say Hello to "Carlsberg"

9.5

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Vietnam

Industry:

Alcoholic Drinks

Cas bok…uh…Cao bao…no…Cars ber… Turns out Carlsberg isn’t the easiest name to pronounce. Not ideal if you’re trying to break through in the market of Vietnam. That’s why the Danish beer brand decided to have fun with it and reintroduce themselves to the country with a phonetic spelling. Say hello to /Car-z-berg/.

Credits

Advertising Agency:

Happiness Saigon, Thailand

Date:

November, 2022

Latest News

Sep. 01, 2026

The One Club and Google Partner for Global AI Creative Challenge

The ultimate bracketed esports face-off between the world's top AI creators; $50,000 in prize money for competitors in 16 global cities

Sep. 01, 2026

Go.Compare Returns for a Second Year as ITV's this Morning Sponsor

Negotiated by Hearts United, the package includes deeper in-show integrations and wider cross-channel activations